Online Video Platforms
Once you have your final edited video to upload, there are several options for where to share that content. While you can upload video directly to your website, we prefer to upload it to a video-specific platform, then embed the video from that platform onto your website. This way, people can find your content in multiple places. Ideally, though, you’ll always want to point people back to your website where they can understand your video in the wider context of your organization.
The largest video platform, YouTube is an obvious choice if you’re looking for visibility and social interaction. You’ll need a Google account to start your channel, but everything is free. Beyond the basic upload, YouTube also allows you to add annotations or cards on top of your video with hyperlinks that go back to your own website, closed captioning, live streaming, video analytics, and much more. You can also do some very basic editing (trim, color corrections, filters) on YouTube.
A great alternative to YouTube, Vimeo lets you customize some features of the video player, is better at video privacy (you can set a password), and tends to host video content that is more carefully produced. The free version is limited, but Vimeo Plus and Vimeo Pro are not prohibitively expensive. We use Vimeo for our portfolio and supplemental content for grants, but YouTube for sharing videos with a wider public.
The benefit of uploading video content directly to Facebook is that it will enable autoplay on users’ Facebook feed. They will not have to click a play button to see the video. Facebook is working to improve its video interface, and may be a better option in the future.